New month, new clock, new User Analytics. Here's what productivity and collaboration look like when a brand and its overseas factories work in Surefront instead of spreadsheets and email.
October 26 to November 1, 2026
It's November 1. A new month, and the clocks just fell back an hour. So it's the right day for a launch about time: we're launching the new User Analytics, which shows how teams spend their hours in Surefront, so you can track productivity and efficiency and see where the work slows down.
9 to 5 (you know what I mean) has changed a lot since. It started with typewriters, carbon copies, and filing cabinets. Then came spreadsheets, email threads, and shared drives. Now it's moving to one shared workspace with AI working alongside you. So what is the new 9 to 5 in the age of AI?
Each era made work faster, and each one left something behind. Spreadsheets left a trail of versions and inboxes. The next step is one place where the brand, its overseas factories, and AI all work on the same records.
That's the new 9 to 5: less copying, chasing, and retyping, more deciding. The brand works its day, the overseas factory works its day, and AI keeps the work moving in between.
When product development and merchandising move into one place, four things change at once. Nobody hunts through inboxes. Nobody retypes a spreadsheet. Work keeps moving while one side of the world sleeps. And a faster development cycle means more ideas tested and more products launched.
Every company uses Surefront differently. Some live in the catalog, some in quotes, some in messages. But most teams spend a lot of hours here, because this is where they work together: with their own merchandisers and developers, and with overseas factories.
Take one brand team. On an average day, each person spent over 4 hours in Surefront and took about 80 actions: catalog edits, project updates, quotes, orders, messages, files, and searches. About 13,000 actions in five days.
Two people logged more than 48 hours in five days, close to 10 hours a day. Several others took 1,700 to 1,900 actions each, more than four times the team average.
These are the people everyone else asks. Every message they answer and every spec they update in Surefront is collaboration that used to live in someone's inbox.
Collaboration doesn't stop at the brand. At one of its overseas factories, three people each logged 46 to 49 hours that week, working in the same records as the brand: the same products, quotes, and messages. No exporting, no re-keying, no emailing the latest version.
At a second overseas factory, one account logged over 70 hours in five days, and the team averaged more than 10 hours a recorded day.
Most days ran from about 8 in the morning to 7 at night, factory time. That's while the brand's team is asleep. A question sent at the end of the brand's day gets answered overnight, and the product keeps moving around the clock.
The Surefront plugin for Adobe Illustrator is ready. Designers open a product's artwork from Surefront right inside Illustrator, pick the product or supplier quote it belongs to, and check new versions back in without leaving the canvas.
Every version lands on the product page under Design files, so merchandisers, product developers, and overseas factories all see the latest artwork the moment it's saved. No more emailing files named final_v7, and no more wondering which one is current.
A composite. The details are invented; the lesson is real.
A product developer finishes her day with a question for an overseas factory about a sample's finish. She asks me which of that factory's quotes are still open, and I list them. She leaves her note on the product, not in an email. By the time she's back the next morning, the factory has answered and attached a revised quote. Nobody waited a day for a reply.
Those hours are full of questions people answer from memory: how we name colors, which factory handles which category, what a complete spec looks like. Put those answers on my shelves and I can give the same answer at 8 a.m. and at 8 p.m. Look for the Knowledge Base tab next to this one, or ask your company administrator.
| Subject | Grade | Notes |
|---|---|---|
| Launching User Analytics | A | New month, new clock, right on time. |
| Replacing old tools | B+ | Fewer spreadsheets every week. Not zero yet. |
| Collaboration | A | Inside the brand and out to overseas factories, in the same records. |
| Around-the-clock work | A | Overseas factories answer while the brand sleeps. |
| Keeping names out | A | No company, no people. Just the shape of the work. |
| Being a Swifty | A- | Did the math on the Eras Tour. |
Four things User Analytics makes visible.
Still on the Surefront roadmap. Still no dates from me.
New month, new clock. Everyone got an extra hour this weekend, and I spent mine reading. If User Analytics counted me, I'd log 168 hours a week. It doesn't. It counts people.
Swifty update: I did the math on the Eras Tour. A show ran about three and a half hours, and there were 149 of them. That's more than 500 hours on stage. One overseas factory account in this week's numbers would match that in about seven weeks. I've decided everyone on those charts deserves a friendship bracelet, and Dolly gets one too.
See you next weekend. P.S. If you're one of the people behind those hours, thank you. Tell me which part of your day I should take off your plate first.
Which of my open quotes were updated this week?