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Footwear News

Surefront Retail Management Platform

Project management tools have traditionally used a “one size fits all” approach, but the new Surefront technology platform caters specifically to the retail market. Designed to support the specific needs of suppliers and retailers, Surefront has built-in capabilities for product lifecycle management (PLM), product information management (PIM) and merchandising. The platform combines data and communication, connecting retailers with their vendors at each stage of the workflow. This allows users to remove siloes and accelerate speed-to-market, while replacing outdated tracking systems and the need for multiple spreadsheets.

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