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Path to Purchase IQ

End-to-end collaboration platform for retailers and suppliers, Surefront, officially launched at Groceryshop 2021, which took place March 9-11. Surefront was created by California Institute of Technology engineer Dr. Luke Wang to solve industry pain points for retailers and suppliers. Dr. Wang dubbed it a “unified collaboration management” platform, which he modeled after computer software system the Bloomberg Terminal.

Surefront streamlines the tools needed for merchandising, product development and internal/external communications. It unites retailers and suppliers on a single platform with the product data and communications tools for bringing products to market more efficiently.

Attendees of Groceryshop received a firsthand look at how Surefront connects retailers and suppliers. Demonstrated at Groceryshop, Surefront aims to:

  • Streamline bulk uploading for thousands of products.
  • Provide tools needed for Product Lifecycle Management.
  • Expedite product syndication with custom formatting for users.
  • Facilitate internal and external communication directly in the platform.
  • Store all data for products including specifications, images, pricing and notes.
  • Allow for users to request quotes and create quotes directly in the platform.
  • Eliminate the need for lengthy email threads with spreadsheet and PDF attachments.

Read the original article here.

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