Press Release: Surefront Product Lifecycle Management at ASD 2021

Surefront Debuts New Product Development Platform

Retail’s most dynamic product development software comes to ASD Market Week

August 9, 2021 (Los Angeles, CA) - Surefront is debuting its latest updates to its product development platform for retailers and brands at ASD Market Week, Las Vegas. Known for being the most important show of the year for brands and retail buyers to connect, ASD Market Week has invited Surefront to exhibit at a featured business solutions booth. 

Surefront has rolled out a comprehensive Product Lifecycle Management (PLM) platform that allows brands to develop products with all communications and data in a single collaborative space. This promotes the timely advantage of secure, cloud-based collaboration, which keeps remote teams on the same page for faster and more efficient product development.

From concept to market, Surefront is revolutionizing the way brands and retailers develop and launch new products. Data silos are a thing of the past as Surefront’s patented suite of tools blends product data and communications for a historical log of all design elements, financial data, specifications, and tasks related to each product. This has attracted dozens of new brands to Surefront’s platform, with companies like major fashion accessory brand BaubleBar who leverage tighter workflow models for thousands of products in their development pipeline. 

Once those products are ready to hit shelves, users can invite retail buyers to view product showcases and settle wholesale orders without ever leaving the Surefront platform. This is saving product development and sales teams up to 20% of their time that used to be spent on data re-entry.

You can find Surefront at Booth BS-11 from August 22-25 during ASD Market Week. Attendees will get free giveaways and have a chance to learn more about Surefront’s latest developments. To find out more about Surefront’s presence at ASD Market Week, visit our ASD Online Booth or visit www.surefront.com for more information.