Retail Tech: CES Kicks Off as Vuzix Debuts Smart Glasses, Aptos Aquires

Sourcing Journal

Merchandising/product development

Surefront is a Unified Product Collaboration Platform with PIM, CRM, and PLM solutions. It's a centralized data home where stakeholders can freely share product information and assign access permissions. Most integrations are supported in Surefront, but none are needed. Our articles often focus on one aspect of our unified PIM, PLM, and CRM platform. With Surefront, each solution seamlessly works together to achieve a guaranteed 10x ROI for every customer.

At NRF 2021, Surefront is launching its retail collaboration software to the public after piloting with dozens of retailers and suppliers. The unified collaboration technology is designed to streamline merchandising and product development.

With retail-specific tools (like product lifecycle management (PLM), product information management (PIM) and merchandising software, Surefront is designed to provide tools for suppliers and retailers to create new products and complete their wholesale orders. As a result, Surefront can connect siloed data, shorten supply chains, accelerate speed to market, and unite retailers and suppliers.

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