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Sourcing Journal

Merchandising/product development


At NRF 2021, Surefront is launching its retail collaboration software to the public after piloting with dozens of retailers and suppliers. The unified collaboration technology is designed to streamline merchandising and product development.

With retail-specific tools (like product lifecycle management (PLM), product information management (PIM) and merchandising software, Surefront is designed to provide tools for suppliers and retailers to create new products and complete their wholesale orders. As a result, Surefront can connect siloed data, shorten supply chains, accelerate speed to market, and unite retailers and suppliers.

Read the original article here. 

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