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Surefront in the News

Surefront CEO, Michael Forrest, accepted into Forbes Business Council


FBC-Badge-Square-BlueGradient2022Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders

Surefront, Product Lifecycle Management (PLM) platform

Alhambra, CA (June 14, 2022) Michael Forrest, CEO of Surefront, a B2B product lifecycle management software provider that helps retail decision makers bring products to market faster, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Michael Forrest was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Michael into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Michael has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum and at members-only events. Michael will also be invited to work with a professional editorial team to share his insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Surefront will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“I’m thrilled to bring my passion for the retail customer experience to the Forbes Business Council,” Forrest says. “I have been fortunate enough to hold leadership positions at some incredible companies during my carrier, such as Apple, Nordstrom, Microsoft, LVMH and Samsung. I look forward to sharing insights and lessons on empowering retailers to exceed customer expectations, drive operational efficiencies and accelerate the go to market process.”



Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.


To learn more about Forbes Councils, visit forbescouncils.com.



Surefront is a cloud-based Product Lifecycle Management (PLM) platform that streamlines the product development and merchandising process for retailers and suppliers. Surefront replaces antiquated tools like emails and spreadsheets. It frees up product development and merchandising teams so they can do what they do best.


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