Original Article by Pimberly Team.
Rich product data is key to eCommerce success. Informative product data removes uncertainty and helps consumers make informed buying decisions. Giving your customers confidence will contribute towards more sales. As your business grows it’s important to consider how you manage your product data.
You might be managing your data in Excel or an ERP system. But to really harness the awesome potential of your products, you need software that’s designed to manage product data. This is where Product Information Management (PIM) shines.
1. You’re managing thousands of SKUs
Managing thousands of product SKUs can be time-consuming. Each SKU comes with its own unique data, which covers everything from pricing and style to product size, colour and material. This can be hundreds of data points for a single product!
Keeping track of all this information manually is a huge task and it’s easy for data to be lost.
PIM removes the pressure of managing a high volume of SKUs. It provides a single source of truth for your product data. It’s easy to track and organize all the information, ensuring consistency and accuracy.
2. You want to create exceptional shopping experiences for your customers
Rich product content is at the heart of the customer experience. Detailed product descriptions, high-quality images and accurate measurements contribute towards a memorable shopping experience. Help your customers make a purchase they will love!
PIM gives users the ability to create unique product descriptions that appeal to consumer emotions and needs.
You can also incorporate digital assets with Digital Asset Management (DAM). Digital assets create an immersive buying experience by enhancing the look and feel of your products.