Press Release

Surefront launches at Groceryshop 2021

Meet the end-to-end retail platform that every retailer and supplier needs in 2021

February 22 , 2021 (Los Angeles, CA) - Surefront (https://www.surefront.com/), the retail industry’s most powerful collaboration platform for retailers and their suppliers, launches at Groceryshop 2021. Created by Caltech engineer, Dr. Luke Wang, Surefront solves industry pain points for retailers and suppliers. Dr. Wang officially terms it a “Unified Collaboration Management” platform, which he modeled after The Bloomberg Terminal. The platform streamlines all the tools needed for merchandising, product development and internal/external communications.

Attendees of Groceryshop will get a firsthand look at how Surefront bridges the gap between retailers and suppliers. Through one-on-one meetings, product demonstrations and exclusive free trials for Groceryshop attendees, retailers and suppliers will learn how Surefront:

• Streamlines bulk uploading for thousands of products.
• Provides all tools needed for Product Lifecycle Management (PLM).
• Expedites product syndication with custom formatting for users.
• Facilitates internal and external communication directly in the platform.
• Stores all data for products including: specifications, images, pricing, notes and more.
• Allows for users to request quotes and create quotes directly in the platform.
• Eliminates the need for lengthy email threads with spreadsheet and PDF attachments.

Surefront unites retailers and suppliers on a single platform with all product data and communications tools for bringing products to market faster and more efficiently. With the future of in-office workspaces still unclear due to COVID-19, Surefront provides industry professionals with everything they need no matter where they are. After 4 years of development and 2 years of successful piloting with dozens of retailers and suppliers, Surefront is increasing its users’ productivity by an average of 20% and lowering costs on everything from product development to procurement.