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Surefront / Solutions / PIM

All of your product details
in one place.

Product & collaboration data, centralized in Surefront Product Information Management Software

Product Information Management Software by Surefront.

Product & collaboration data from yesterday & today, centralized in Surefront Product Information Management Software. 

Product Syndication

Bogged down by product data that's stuck in silos? Is it taking hours to upload your product descriptions and product related data? At Surefront, we don't want to see you go down like that. That's why our Product Information Management PIM system comes equipped with a new product syndication feature.

What would your team do with the time they get back if you could create customized product listings for 100s of eCommerce channels in a single click? Get ready to upload digital data to multiple sales channels in just seconds. Improve the integrity and quality of your data, without the manual effort. It all starts with our Unified PIM Solution.

With Surefront PIM system, your digital data gets exactly where it needs to go in seconds flat. Users can create online product listings across disparate digital channels in fewer steps. Your online product catalogs benefit from a seamless omnichannel sales process.

Your team benefits from more accurate product data along every touchpoint. Data governance becomes an intuitive process. Meet the intelligent data hub you've been waiting for to take your company to the next level.  

Product Syndication

Category Management

It’s time to gain control over your products’ journey to market. Surefront’s Unified Product Information Management PIM drastically simplifies the catalog management process. Visualize and optimize assortments on a user friendly interface. Review a complete design and components library for each product.

Integrate your inventory and POS system data into our product information management solution to easily distribute it to all of your e commerce channels. This revolutionary platform enables users to tag team members and ask questions, without ever leaving the app.

Adopt a centralized home for all of your operational processes. So your team can get critical product data to all of your sales and ecommerce channels, in a fraction of the time. Complex product management across business channels has never been so easy. 

Category Management

Customizable Exports

Each retailer has its own requirements for customized quote sheets, data sheets and product orders. When teams struggle to meet retailers’ unique standards, it can delay the sales process by 40% or more time per order. This can result in lost sales, dropped communications, and unexplored opportunities.

A wide range of businesses are turning to Surefront Product Information Management PIM solutions to solidify sales in a fraction of the time. Position your sales team to work smarter, not harder, with Surefront PIM solution. Our Information Management PIM software helps get your product to consumer faster than the competition with item setup sheets, quote sheets, and product order worksheets. Customize POs to fit 100s of retailers specifications in just a few clicks.

Surefront’s Unified PIM Product Information Management Software lets you share information across all of your distribution channels, in seconds. Use Surefront to customize this sales layer to help your team generate more revenue than ever.

*Stay tuned for our linesheet and tech pack features, to be released in 2024!

Customizable Exports
“I increased our speed-to-market by 50% using Surefront for our product development and sales cycles. It has been an absolute game changer.”
Melissa Flippen

Account Manager, JIA HOME

The Complete Guide to Product Lifecycle Management Software

PLM includes management and control of all product data and information throughout a product's lifecycle. But what is it really? And why does it matter to you and your company? 

Request your free copy of our comprehensive guide. Need more info? Deepen your industry expertise by subscribing to our blog!

  • Become an expert on Product Lifecycle Management

  • Learn about PLM software

  • Get prepared to navigate a PLM software purchase at your company

The Complete Guide to Product Lifecycle Management Software


What is Product Information Management software?

Product Information Management (PIM) solutions are used for the management of complex product information. The PIM tool's centralized product data facilitates accurate data sharing throughout multiple channels: all of your sales channels, marketing channels, and distribution channels will benefit from the right product information management system.

What is PIM software used for?

PIM software enables users to collaborate on the product content using a master data hub. This is a centralized system for collecting and distributing product information to all of the sales channels. That may include small and medium businesses, ecommerce businesses, or old school mom and pop shops. Any and all retail business users can benefit from a centralized data home.

Which is the best PIM?

Retailers prefer when you use Surefront's unified platform over a traditional PIM system. Your ability to easily curate the ideal showcases and quotes makes for a better user experience when negotiating prices, engaging in product customization, and finalizing deals.

Buyers who have experienced Surefront’s Unified Product Collaboration Platform have unanimously agreed that communication is far easier and more effective than email threads. As a brand who wants to sell more to your retailers, it behooves you to leverage Surefront’s added value for your retail partners.

Surefront allows retailers to better manage their categories. For more on category management, read our blog that gives the full rundown on how retailers use a category-oriented method of procurement to drive growth and perfect their assortments.

Whether you’re operating on the buying (retailer) side, or the supplier (brand) side of things, Surefront provides everything you need to efficiently and effectively bring products to market.

You don’t want your data to be siloed. Your company’s CRM, PIM and PLM solutions shouldn’t operate in a vacuum, either. Surefront is a Unified Product Collaboration Platform to power growth and ROI.

Our patented PIM, CRM, and PLM solutions streamline the omni channel sales, merchandising and product development processes. By combining these essential functionalities, Surefront creates a single source of truth throughout your product lifecycle, sales and listing processes.

What is an example of a Product Information Management PIM system?

So, what type of data is managed by your PIM platform? Here are some examples of data that's retrieved, synchronized, and stored in PIM software: Core product data (product name and descriptions), product attributes (SKU, costs, price), product specifications (size and warranty information), quality management data (testing and product specifications), emotional data, key features, and more.

What is Product Information Management software?

Product Information Management (PIM) systems are used for the management of complex product information. The PIM tool centralizes product data and facilitates accurate data that's updated throughout all sales channels. PIM software is a means for brands to simplify their work, and it helps with e commerce websites in particular. Any good PIM system should help brands in these 5 areas:

  1. Importing product data

    Taking raw data from different sources and importing that data into your central catalog is a critical function of any great PIM system. The Information Management (PIM) software should facilitate the addition of SKUs en masse along with all the relevant specifications and data that comes along with each SKU. No matter whether you’re importing from outside ERPs, spreadsheets, or your suppliers’ systems, your PIM systems should streamline and automate the process.

    Surefront features a Bulk Upload process that creates custom product listings for up to 10,000 products at once. That removes the workload and time sink of individually uploading those products off your team’s plate and frees up more time for other growth initiatives for your merchandising teams, sales teams, and eCommerce managers.

  2. Organizing and classifying information

    Any good PIM software should give you the ability to organize your data in the method that works best for your teams. This should include Graphical User Interfaces (GUIs) that eliminate the need for endless lines on spreadsheets that end up being useless.

    If you sell in the ecommerce space, the right PIM platform will drastically reduce the time it takes to upload product content to your ecommerce store or marketplace. Another way Surefront improves upon this common PIM function is the Bulk Edit feature. This allows you to edit product information on up to 10,000 items all at once, saving the time and effort of individually addressing each product.

  3. Enriching, revising, and translating product information

    Enriching product data entails adding all product specifications, detailed descriptions, images and other visual media to your product content. The better enriched your products are with the most accurate aggregated data, the better your products will perform when later syndicated to your retail channels.

    Information Management (PIM) software should help your team store and organize the best product information for each SKU, and revise/translate that information when needed.

  4. Facilitating data sharing and better workflow

    As PIM tools provide centralized storage of your important product data, they should also allow you to better access and share that data. Why keep product content in disparate locations, like individual drives and spreadsheets, when you can use information management PIM software to house all your product information in one place?

    With cloud access, all team members can retrieve the data they need without having to export and email files over and over again.

  5. Syndicating data to retail channels

    One of the biggest challenges for a brand’s e commerce team is to manage and publish products to their various retail channels, as well as synchronize inventory data across channels. If you are looking for a great solution for automating this process, PIM software is designed to help. Your PIM system should help you take product information from your manufacturers and automatically format it to the requirements of your retail channels.

    All of these specific reasons for PIM software's existence point to one simple notion across the industry: the brands with the best product information will sell the most. This applies to the B2C performance of the products on eCommerce websites. Better product information will always win for the consumer.

    But that also means a higher demand from your retailers and a bigger opportunity for more B2B sales to your retail partners. For more tips on how to effectively sell more and bring products to market faster, check out our merchandising management blog.

What is Master Data Management?

Master Data Management (MDM) is often used interchangeably with Product Information Management (PIM). It refers to a comprehensive set of processes used to manage an organization's data assets, often referred to as "master data."

Master data refers to the core data entities that are shared across multiple systems and applications within an organization, such as customers, products, suppliers, employees, locations, and other key entities.

Quick sidenote: MDM and ERP systems are often used interchangeably, but the two are not the same. While MDM is accessible to all company employees and manages all of an organization's data, ERP systems are focused on company resources and business processes.

The purpose of MDM is to establish a single, trusted, and authoritative source of master data within an organization. It defines and maintains consistent, accurate, and up-to-date master data across systems, applications, and business units.

MDM typically involves the following key components and activities:

  1. Data governance

    Establishing policies, rules, and processes for managing master data, including data quality standards, data ownership, data stewardship, and access controls.

  2. Data modeling

    Designing a unified data model that represents the structure, relationships, and attributes of the master data entities.

  3. Data integration

    Integrating and consolidating master data from various sources and systems, often through data integration techniques like data extraction, transformation, and loading (ETL).

  4. Data cleansing and enrichment

    Identifying and resolving data quality issues, such as duplicates, inconsistencies, and missing values. This might involve: data profiling, standardization, validation, and enrichment using external data sources.

  5. Master data repository

    Creating a centralized repository or hub that serves as the authoritative source for master data, so it can be accessed with maximum efficiency. Enabling easy access, management, and distribution of data to other systems and applications. This is what stops your team from relying on disparate tools.

  6. Data synchronization and distribution

    Ensure that master data is synchronized, so you can distribute information to local and global markets in a consistent and timely manner, maintaining data integrity and coherence across your organization.

  7. Data security and compliance

    Implementing security measures to protect sensitive master data and ensuring compliance with relevant regulations, standards, and policies.

MDM plays a crucial role in enabling organizations to leverage their master data as a strategic asset, supporting critical business processes, analytics, reporting, and customer-centric initiatives.

What is Digital Asset Management?

Digital Asset Management (DAM) refers to the practice of organizing, storing, and distributing data across multiple channels within an organization. A digital asset can be any type of digital file, such as product images, videos, audio files, usage data and more.

DAM systems are designed to provide a centralized and structured repository for product data management. They offer features and functionalities that facilitate the storage, organization, retrieval, and sharing of digital files. Some key aspects of Digital Asset Management include:

  1. Asset organization

    DAM systems allow users to categorize and tag assets with metadata, such as keywords, descriptions, and usage rights. This helps in efficient search and retrieval of assets down the line.

  2. Storage and version control

    DAM systems provide secure data storage. A DAM system helps brands manage data, ensuring data preservation and preventing loss. They often include version control features to manage different iterations of an asset and they usually provide historical data by tracking changes over time.

  3. Asset discovery and search

    DAM systems typically have robust search capabilities, enabling users to find specific assets quickly using various criteria, including metadata, file types, dates, or custom tags.

    Whether a company needs to centralize their product stories, catalog management, or just needs a centralized dashboard for digital commerce websites before you distribute assets, DAM systems do it all.

  4. Collaborative workflows

    DAM systems support collaborative workflows by allowing multiple users to access, review, and collaborate on assets simultaneously. They often include features like comments, annotations, and approval workflows to streamline the creative and review processes.

  5. Distribution and publishing

    DAM systems facilitate the controlled distribution of assets to different channels and platforms. They may integrate with content management systems (CMS), social media platforms, or other publishing tools to automate the delivery of assets to specific destinations.

  6. Rights management and permissions

    DAM systems usually include features for managing usage rights and permissions for digital assets. This helps in enforcing copyright restrictions, controlling access to sensitive assets, and ensuring compliance with licensing agreements.

DAM systems are especially valuable for organizations that deal with large volumes of digital product content. By centralizing asset management, DAM systems improve efficiency, enhance collaboration, and ensure consistent customer experiences across various channels.

Surefront DAM and MDM functionalities fall under the umbrella of our Product Information Management platform. With Surefront's extremely flexible PIM function, you don't need third party software to get the job done. Get ready to experience more profits and a happier retail team in a fraction of the time.

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“I increased our speed-to-market by 50% using Surefront for our product development and sales cycles. It has been an absolute game changer.”
Melissa Flippen

Account Manager, JIA HOME

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