Accelerate Product Development

More products sold, less price slashing

More on-trend Assortments

Faster speed to market

Legacy Challenges

No Tools
Chaos reigns, emails fly, spreadsheets multiply, PDFs and Adobe files scatter like confetti. No system, no structure, just digital duct tape.

Too Many Apps
Airtable. One Drive. Monday. Jira. Great for everything. Perfect for nothing. Not built for merchandising. Definitely not for wholesale.

Legacy & Siloed Systems
Old-school PLMs. Clunky PIMs. Disconnected, disjointed, and dragging your ops into a black hole of inefficiency.

 

 

Only Surefront Delivers:

Shared Product Lifecycle Management (PLM)

Work with internal teams and external suppliers in one shared workspace

  • Plan and deliver on time and on-trend
  • Total transparency across all new product development
  • Enforce product and supplier compliance towards your needs and requirements

Unified Product Information Management (PIM)

Find and leverage existing styles to quickly build new concepts

  • Find products and styles quickly with search, filters, and tags
  • Centralize all digital assets
  • Visualize and organize your whole assortment

Streamlined Workflows

Deliver on time with transparency + accountability

  • Customize workflows for products, quotes, and orders
  • Assign tasks to internal teams and external suppliers
  • Improve visibility across internal and external processes

Supplier Collaboration and Management

Align your internal teams and supplier partners

  • Gather input from each stakeholder
  • Control who sees what, when, and how
  • Collaborate with ease

Tech Pack Generator

Automatically generate custom tech packs

  • Create custom tech pack templates
  • Include visual markups and attribute level comments
  • Send tech packs instantaneously and accelerate your speed to market
Peloton-Emblem

Peloton shifted away from in-house manufacturing in 2022 to cut costs and simplify operations. By outsourcing production, the company reduced planned operating expenses by $800 million annually and cut its workforce by 20% to regain focus on core growth areas. This leaner model freed resources and eliminated heavy overhead tied to manufacturing.

zara-logo-brandlogos.net_

Zara has become the benchmark for speed in wholesale and retail. Its vertically integrated supply chain allows it to go from design to store shelves in just 10 to 15 days, compared to the industry norm of 6 months. With over 20 new collections each year, Zara slashes inventory risk and keeps product turnover fresh, ensuring less waste and fewer markdowns.

 

IKEA-Logo IKEA’s innovation lab develops around 2,000 new products annually, all tested for affordability, sustainability, and ease of production. By refining materials and manufacturing processes, IKEA has maintained gross margins of 40%+ while keeping prices up to 30% lower than competitors. This relentless efficiency in product development fuels both customer loyalty and global scale.

Value for Your Organization

Success Stories

Accelerate your speed to market

Watch how fashion and accessories company, BaubleBar, cut their product development cycle down by 33% from 12 weeks to 8 weeks. 

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Shorten the product development cycle

Watch how JIA HOME has brought products to market faster, more efficiently, and with fewer bottlenecks along the way. 

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Streamline product collaboration

Watch how fine jeweler, Bony Levy, shaved weeks off of production time, days off line sheet development and hours off vendor communication and SKU management.

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Guides

Insights

From Sourcing to Sign-Off: How Unified Teams Make Faster, Smarter Merchandising Decisions
From Sourcing to Sign-Off: How Unified Teams Make Faster, Smarter Merchandising Decisions

From Sourcing to Sign-Off: How Unified Teams Make Faster, Smarter Merchandising Decisions

Apr 16, 2025 3:19:20 PM 5 min read
Bridging the Gap with a Unified Platform
The Complete Guide to Visual Merchandising & Assortment Optimization

Bridging the Gap with a Unified Platform

Mar 26, 2025 1:41:30 PM 5 min read
Mastering PLM Selection with Practical RFP Templates
The RFP Playbook

Mastering PLM Selection with Practical RFP Templates

Jan 9, 2025 12:34:45 PM 1 min read

Solutions

Unify for Accuracy

Unify for Accuracy

Internal and External Teams are integrated through one operating system.
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Align in Realtime

Align in Real time

Centralized data ensures everyone has up-to-date information, preventing rework and eliminating errors.  Discover More >

Simplify to Focus

Simplify to Focus

Bring teams together and reclaim time spent switching between applications and documents. Discover More >