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Product Lifecycle Management (PLM)

Streamline MerchOps

Cut Speed to Market by 50%

Achieve 10x Faster Vendor Collaboration

Legacy Challenges

No Tools
Chaos reigns, emails fly, spreadsheets multiply, PDFs and Adobe files scatter like confetti. No system, no structure, just digital duct tape.

Too Many Apps
Airtable. One Drive. Monday. Jira. Great for everything. Perfect for nothing. Not built for merchandising. Definitely not for wholesale.

Legacy & Siloed Systems
Old-school PLMs. Clunky PIMs. Disconnected, disjointed, and dragging your ops into a black hole of inefficiency.

“Our buyers have specifically indicated it makes it easier to buy from us compared to before Surefront. Our team also required a quick implementation which Surefront was able to deliver on.”
Speaker 1@2x
Doug

Wholesale Manager, Consumer GoodsBrand
* * * * * Rated 5.0 on Capterra

Doug

Key Features

Workflow Management 

Deliver on time with transparency + accountability

  • Customize workflows for products, quotes, and orders
  • Assign tasks to internal teams and external suppliers
  • Improve visibility across internal and external processes
Discover more about Workflow Management.
workflow

Order Management 

Automate purchase order processing

  • Generate custom PO worksheets in seconds
  • Accelerate approval process
  • Synchronize order status and inventory with suppliers
Discover more about Order Management.
Turn Quotes into Orders in Record Time-1

Vendor Management

Enforce supplier and product compliance

  • Systemize factory surveys, inspections, audits, corrections
  • Implement product testing and compliance
  • Generate supplier scorecards
Discover more about Vendor Management.
Collaborate with Ease - vendor

Tech Pack Generator

Automate and customize PDF downloads

  • Create reusable teck pack templates per product category
  • Select standard product and user-defined attributes
  • Share bills of material, image markups, and chat history
  • Safeguard sensitive product information and IP
Discover more about Tech Packs.
tech-pack-02

Event Logs + Audit Trails

Drive insight and clarity

  • Enable institutional knowledge transfer
  • Maintain accuracy and resolve errors
  • Expedite training and onboarding
Discover more about Event Logs + Audit Trails.
event logs

Image Markups

Share ideas by annotating images

  • Prototype new concepts
  • Collaborate on product design and innovations
  • Identify quality assurance improvements
Discover more about Image Markups.
target logo

Target uses visual line reviews to streamline buyer-vendor alignment, accelerating the buying cycle across categories.
patagonia logo

Patagonia empowers its buyers with contextual insights from past seasons, helping teams balance sustainability goals with sales performance.

 
ASOS ASOS integrates visual merchandising tools into trend forecasting, allowing buyers to react faster to emerging patterns and reduce markdown risk.

RFQ + Quote Management

Streamline supplier collaborations and communications

  • Enhance margins by creating competition across suppliers
  • Finalize and optimize assortment
  • Standardize item setup and quotesheets
workflow
Collaboration First PLM Built for Teams

Case Studies

Case studies Bony Levy and Surefront

Fine Jewelry

West coast fine jeweler shaves weeks off production time, days off line sheet development, and hours off vendor communication and SKU management.

Fine Jewelry
case-studies_images_jiahome

Home Décor

Surefront enables industry-leading productivity and unparalleled sales. Tasks that formerly took JIA HOME two weeks now take just 30 minutes.

Home Décor
handyliving-bottom-image

Home Furnishings

Surefront’s PLM helped the Handy Living team reduce the average new product development cycle from 6-12 months time to 3 months per product.

Home Furnishings
Related Articles

From Our Blog

Future Proofing MerchOps Workflows for the Next Era of Retail
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Future Proofing MerchOps Workflows for the Next Era of Retail

Oct 3, 2025 1:34:21 PM 6 min read
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Brands That Move Markets: Lessons from Retail Leaders

Oct 2, 2025 3:03:25 PM 4 min read
Make the Shift from Static Data to Dynamic Catalogs
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Make the Shift from Static Data to Dynamic Catalogs

Oct 1, 2025 1:58:32 PM 4 min read

The Complete Guide to
Product Lifecycle Management

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Powering Merchandising, Product Development & Wholesale for Retailers & Suppliers

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Product Lifecycle Management (PLM)
Product Information Management (PIM)

 

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