AI powered merchandising, product development and wholesale

Build assortments. Bring products to market. Win orders.

Product Lifecycle Management

Collaborate with vendors to develop products

AI agents turn company, category and customer requirements, creative briefs and base specifications into product direction, flagging conflicts for your team to resolve. Connect product decisions and partner feedback in your PLM workspace.

Accelerate product development  

Product Information Management

Product content ready to share

Keep product attributes, specifications and images connected in your catalog. AI helps prepare product content and answer questions from your authorized data, so teams can build assortments and present products with context.

Centralize catalog library

Wholesale Distribution

Move from retailer request to order

AI agents prepare quote estimates from authorized company data, showing a range and confidence for your team to review. Product-centered CRM connects presentations, conversations, quotes and orders, keeping each customer's pricing separate.

Accelerate B2B sales with automation
“Surefront saves so much time! It allows easy supply chain collaboration. I am able to communicate effectively with customers and suppliers in the same application. Also, their customer support team is outstanding. They respond to any inquiries quickly and efficiently.”

Success Stories

In Surefront's published BaubleBar case study, the accessories brand reduced product development from 6 weeks to 3 weeks and organized over 50,000 SKUs in a searchable catalog. These are customer-specific reported results.

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