AI powered merchandising, product development and wholesale
Build assortments. Bring products to market. Win orders.
For Retail Buying Teams
Merchandising Operations
Centralize category management
Improve vendor collaboration
Optimize assortment planning
For Product Design Teams
Product Development
Track approvals and revisions
Organize samples and assortments
Reduce product to market delays
For Wholesale Teams
Wholesale Distribution
Generate line sheets instantly
Send quotes to retailers faster
Shorten sales cycles
Product Lifecycle Management
Collaborate with vendors to develop products
AI agents turn company, category and customer requirements, creative briefs and base specifications into product direction, flagging conflicts for your team to resolve. Connect product decisions and partner feedback in your PLM workspace.
- Interact on product attributes through Team Collaboration
- Deliver on time with Workflow Management
- Generate Tech Packs for your manufacturer partners

Product Information Management
Product content ready to share
Keep product attributes, specifications and images connected in your catalog. AI helps prepare product content and answer questions from your authorized data, so teams can build assortments and present products with context.
- Access one source of truth with Catalog Management
- Showcase your products with Line Sheets
- Sort and filter your catalog with Tags and Custom Fields

Wholesale Distribution
Move from retailer request to order
AI agents prepare quote estimates from authorized company data, showing a range and confidence for your team to review. Product-centered CRM connects presentations, conversations, quotes and orders, keeping each customer's pricing separate.
- Keep partner conversations connected with Wholesale CRM
- Follow every opportunity through Order Management
- Send Purchase Orders to Suppliers and Quotes to Retailers

“Surefront saves so much time! It allows easy supply chain collaboration. I am able to communicate effectively with customers and suppliers in the same application. Also, their customer support team is outstanding. They respond to any inquiries quickly and efficiently.”
Success Stories
In Surefront's published BaubleBar case study, the accessories brand reduced product development from 6 weeks to 3 weeks and organized over 50,000 SKUs in a searchable catalog. These are customer-specific reported results.
Fine Jewelry
West coast fine jeweler shaves weeks off production time, days off line sheet development, and hours off vendor communication and SKU management.
Home Décor
Surefront enables industry-leading productivity and unparalleled sales. Tasks that formerly took JIA HOME two weeks now take just 30 minutes.
Home Furnishings
Surefront’s PLM helped the Handy Living team reduce the average new product development cycle from 6-12 months time to 3 months per product.