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Surefront Blog

Will Slow Fashion Impact Consumer Expectations?

The U.S. throws away up to 11.3 million tons of textile waste each year— that’s around 2,150 pieces each second. Sustainable brands are attempting to alter our pace of consumption before it’s too late. Consumers have an appetite for low priced, on trend apparel, but slow fashion is ch …

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Gen Z Customer Loyalty: Looking forward

Retailers struggle to understand Gen Z because of their conflicting purchasing motivations. They want low price points, but clothes that withstand the test of time. They want near immediate trend responsiveness, but sustainably manufactured goods. They want brands to stand for a cause …

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Can Product Lifecycle Management Help with Retail's Import Crisis?

We’re in the midst of an import crisis. NRF recently reported that, after record breaking volumes in spring, retail shipments at large U.S. ports from July to December will likely be 1.5% less than they were  a year prior. But that is just the beginning. Shipping companies’ rising pri …

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Data = Money in Luxury Accessories

Another global economic crisis won’t slow expansion in the luxury jewelry and accessories market. Luxury accessories sales are unstoppable. That’s because, even when the luxury industry as a whole reaches an economic stalemate, the diamond industry keeps booming –– fueled by engagemen …

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How to Create Visually Stunning Quotes with One Click

The process of how we create a quote has been around for so long that it’s rarely even thought of as a pain point anymore. But a pain point it is. There’s no reason to spend days tracking down product information and matching those products to their images, then hours customizing that …

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The Wholesale Industry is Skyrocketing

It’s time for the wholesale supplies industry to, in the words of David Bowie, “turn and face the strange.” The reasons for this are myriad. The industry has faced some major changes in recent years, from pandemic-accelerated overstocks, to the sudden pausing of trade shows where whol …

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How PLM Tools Help Supplier/Retailer Relationships

retailer supplier relationship

Supplier and retailer relations have changed drastically in the past three years. At the advent of the pandemic, retailers panicked when faced with the prospect of passing along 60% shipping cost increases to their customers. Some even tried to strong arm suppliers into accepting redu …

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Product Transparency is Critical for CPG Brands

consumer packaged goods_PLM

Consumer trust isn’t easy to come by. The past two years have exacerbated the situation, as major CPG (consumer packaged goods) brands face unprecedented supply chain shortages. Customer trust in once revered CPG brands is also beginning to wane due to greenwashing –– creating an untr …

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The State of the Cosmetics Industry Supply Chain

Cosmetics supply chain

The global cosmetics supply chain is in a state of crisis. Although cosmetics are still a $500 billion global industry, the makeup biz has taken a hit in terms of materials, shipping, and talent retention. Pandemic lockdowns in China have led to a lack of packaging materials. Russian …

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The Top 5 Bottlenecks in Home Furnishings: 2

This is the second article in a 2-part blog series focused on the obstacles that have countless home and furnishings retailers at a stalemate. While many were convinced that the demand for furniture and home goods would subside once consumers got back into business as usual following …

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The Top 5 Bottlenecks in Home Furnishings: 1

This is the first article in a 2-part blog series focused on the obstacles that have countless home and furnishings retailers at a stalemate. While many were convinced that the demand for furniture and home goods would subside once consumers got back into business as usual following t …

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Reduce Time to Market on New Fashions… Without Compromise

Retail is an industry of ticking clocks. A merchant’s trend responsiveness determines the level of customer excitement about their products, and their shipping timelines determine whether customers convert with them, or take their business elsewhere. You need to be fast.

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