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Surefront Blog

Identify Hidden Revenue Within Your Supply Chain

Supply chain

You think of your supply chain as many things, but probably not as where you discover hidden revenue opportunities for your retail business. At least not yet. Maybe you think of your supply chain in terms of the product lifecycle –– the process that gets your products from the ideatio …

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3 Next Gen Beauty Trends for 2023

Stick on eyeliner

Beauty is one of the most trend sensitive industries in retail. Although breaking the rules has been a concept in makeup for decades, it’s really taken flight in the past few years. The reason? Gen Z’s affinity for standing out combined with a global pandemic have inspired beauty indu …

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Top 5 Fashion Retail Marketing Trends

Fashion shopper

Have you ever heard the old saying, “Rome wasn’t built in a day”? Well, neither are successful fashion brands. Building a successful fashion brand takes time… no matter what you may hear on social media. It also requires an awareness of fashion marketing trends, and the ability to cus …

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Where Is Your Product Data When You Need It?

The ability to quickly access product data is no longer just a “nice to have” thing for brands and retailers. It’s an industry standard. As customers continue to value product use cases over brands, data is taking center stage as an independent asset that’s critical to retailers’ abil …

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