<img height="1" width="1" src="https://www.facebook.com/tr?id=912742028805538&amp;ev=PageView &amp;noscript=1">

Surefront Blog

Is Luxury Retail Immune to Speed to Market Woes?

Luxury fashion retailers have faced many challenges in recent years. From supply chain woes to declining sales, from PR nightmares to the resale boom, luxury retail brands need unprecedented agility to keep up with the curve. Supply chain disruptions haven’t ended now that the pandemi …

Read Story

The Fashion Trend Cycle Favors the Bold

The fashion trend cycle demonstrated by a woman in pink.

The cycle of fashion trends is ever-changing. We’ve gone from a 20-year trend cycle into a veritable explosion of trends, featuring fashions from every decade and subculture playing out at the same time. But that doesn’t mean that a retailer’s speed to market is no longer relevant. Th …

Read Story