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Surefront Releases Comprehensive Product Lifecycle Management (PLM) Guide

The leading retail technology platform published its Complete Guide to Product Lifecycle Management (PLM) Software, now in its third edition.


LOS ANGELES--()--Surefront, the leading retail industry platform unifying PLM, PIM and CRM solutions, today released the newest and most comprehensive edition of its Complete Guide to Product Lifecycle Management (PLM) Software. The guide, now in its third edition, is highly prized by retail and manufacturing executives for its easy-to-understand overview of PLM itself, and helpful advice on how to best navigate the buying process in the PLM solution market.

The inaugural edition of the company’s PLM Software Guide was first released at the height of the pandemic in 2021, when countless companies and professionals alike were forced to adopt new technologies and tools in order to survive the rapid shift in how the world does business. The guide quickly became Surefront’s most-requested resource online, and cemented the company as a trustworthy voice in the retail technology sector.

Readers of Surefront’s PLM guide will be pleased to learn about topics ranging from the stages and phases of PLM to the differences between retailer and supplier PLM needs.

“We’re passionate about helping retail and manufacturing businesses, and root for them all to succeed,” said Doug Heckmann, Chief Solutions Officer of Surefront. “For years, we were told nightmare stories of enterprise-level buyer’s remorse by people who had committed their companies to years-long, expensive tools that just didn’t meet their expectations or needs. We decided to share our knowledge with the public via this PLM Guide to help those in the future from feeling that same burn.”

The product lifecycle is often chock-full of inefficiencies that are brought about because of outdated tools, overwhelmed teams, trapped data, and lack of transparency. Product Lifecycle Management software empowers businesses to overcome these challenges. Retailers who implement a top-of-the-line PLM solution can easily access data, collaborate with external suppliers on a unified platform, streamline their workflow, and ultimately deliver a better product at record speeds. This PLM-enabled process leads to more sales and better margin.

Those interested in securing their own copy of The Complete Guide to Product Lifecycle Management (PLM) Software can do so by visiting Surefront’s Books and Guides resource page. The guide is available to download at absolutely no cost.

“We understand at Surefront that while we may be experts at retail technology, that isn’t necessarily everyone else’s strong suit,” said Luke Wang, Founder and CEO of Surefront. “We continue to update and publish our PLM Guide to share our knowledge, and to hopefully take some of the stress and sting out of researching and purchasing enterprise solutions like this. We’re happy to share what we know, and are so glad that others are finding value in this.”

About Surefront:

3 Solutions. 1 Unified Platform. Surefront is a unified product collaboration platform to drive efficiency and growth. Its patented PLM + PIM + CRM solutions streamline omni-channel sales, merchandising and product development, accelerating sales and amplifying margin. Surefront replaces antiquated tools like emails and spreadsheets, freeing up product development and merchandising teams so they can spend time on what they do best.

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