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Surefront Blog

Will Slow Fashion Impact Consumer Expectations?

The U.S. throws away up to 11.3 million tons of textile waste each year— that’s around 2,150 pieces each second. Sustainable brands are attempting to alter our pace of consumption before it’s too late. Consumers have an appetite for low priced, on trend apparel, but slow fashion is ch …

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Gen Z Customer Loyalty: Looking forward

Retailers struggle to understand Gen Z because of their conflicting purchasing motivations. They want low price points, but clothes that withstand the test of time. They want near immediate trend responsiveness, but sustainably manufactured goods. They want brands to stand for a cause …

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Can Product Lifecycle Management Help with Retail's Import Crisis?

We’re in the midst of an import crisis. NRF recently reported that, after record breaking volumes in spring, retail shipments at large U.S. ports from July to December will likely be 1.5% less than they were  a year prior. But that is just the beginning. Shipping companies’ rising pri …

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Data = Money in Luxury Accessories

Another global economic crisis won’t slow expansion in the luxury jewelry and accessories market. Luxury accessories sales are unstoppable. That’s because, even when the luxury industry as a whole reaches an economic stalemate, the diamond industry keeps booming –– fueled by engagemen …

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