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Surefront Blog

How Can Surefront Promise Each Customer 10x ROI?

Surefront is a Unified Product Collaboration Platform with PIM, CRM, and PLM solutions. It's a centralized data home where stakeholders can freely share product information and assign access permissions. Most integrations are supported in Surefront, but none are needed. Our articles often focus on one aspect of our unified PIM, PLM, and CRM platform. With Surefront, each solution seamlessly works together to achieve a guaranteed 10x ROI for every customer.


We get it… it’s unheard of. How could a single Unified Product Collaboration Platform guarantee a 10x return on investment for every single customer? Sure, realtime insight into your product lifecycle and sales process can speed up your time to market. But guaranteeing that your company will get back 10X what you put into your retail software investment? How does that work, exactly?

Widespread functionalities fall under the umbrella of Unified Product Collaboration. Many PLM software providers stop at inventory visibility. While others, like Surefront, go beyond product lifecycle management to offer integrated Product Information Management (PIM) and Customer Relationship Management (CRM) capabilities. 

Let’s take closer a look at how Surefront is able to promise each customer 10x ROI… and deliver. 

Product syndication makes eCommerce listings a snap

How much time does your team spend listing products on each eCommerce platform?  For most retail businesses, listing products manually costs team members hours, if not days, each work week. Surefront automates the syndication process, so you save 60-90 minutes per product for each eCommerce platform you use to list your goods. 

Yes, other syndication tools exist. But why integrate yet another system into your tech stack? Other tools are made specifically for the “big guys” and don’t support unique eCommerce and 3rd party platforms. With Surefront, one system connects your product data to any and all eCommerce platforms. Set up a product in Surefront just once to publish it to all of the eCommerce platforms you sell on.

Surefront lets you conduct your entire product lifecycle process within a single platform – from ideation to development, sourcing to production, eCommerce listings to sales. No more migrating data between systems at each stage of the game. Our product syndication feature removes days from the listing process. Just imagine the growth potential your business would gain by getting all of that extra time back from Surefront Unified Product Collaboration Platform. 


Customizable tools for unique workflows

You know what else adds to the cost of retail operations? Most retail technology software providers require your business to pay for features you don’t actually need. But Surefront was built for the retail industry, by the retail industry. As a result, Surefront’s unified PLM, PIM, and CRM tools allow you to create customizable workflows unique to your specific business model. If you don’t need specific features, that’s no problem. The Surefront team will work with you to customize your Unified Product Collaboration Platform for your team’s needs. 

The customizable tools Surefront offers reduce clerical errors, expedite product orders, and facilitate communication. The result? New products get to market in a fraction of the time. There’s a  better assortment of products, fewer markdowns (that aren’t part of your sales strategy), and faster sell-through on new products.

Get from purchase orders to sales in seconds

Surefront Unified Product Collaboration Platform also facilitates communication between suppliers and retailers. This CRM function works with our PIM tool to give anyone on our outside of your team immediate access to select product data. Surefront’s built-in quote customization tool lets suppliers customize quotes to hundreds of unique retailers’ specifications in just three simple clicks. 

The engineering team built Surefront at a time when there were already a few collaboration solutions available. But none of them gave retailers and suppliers the ability to interface with internal and external stakeholders throughout the product lifecycle. With a traditional PLM tool, retail teams still need to use Excel docs and emails to communicate outside of their organizations. Surefront's unified platform centralizes all product communications in one place.

The result? Weeks, or even months, of time saved each year in customizing product orders. Improved supplier/retailer retention. A more fulfilling day-to-day workflow. A better use of employee hours on-the-clock. And employees have more bandwidth to pursue new opportunities for your business, so additional products get to market faster. More products are on the market for a longer period of time, which means more selling potential and more revenue.

Clerical errors be-gone

We already touched on how communication obstacles can result in employee retention issues. Now it’s time to talk about clerical errors. Gartner estimates that bad data costs U.S. businesses a cool $12.9 million annually. It’s not safe for retailers to manage data manually. Not only is it not cost-effective or courteous of an employee's time, there’s too much room for human error. Surefront Unified Product Collaboration Platform will reduce the opportunity for human error, ultimately lowering the cost of operations.

Retail employees spend around 20% of their time on data entry and re-entry. By reducing unnecessary clerical tasks, retail business owners can give employees 20% of their time back. That adds up to a full day out of your employees’ workweek. Are you starting to see why 10x ROI isn’t a lofty claim from Surefront? Well hunker down because we’re just getting started.

In addition to reducing clerical errors, Surefront keeps all of your historical product data and any changes made during the product development/sales stages in one centralized place. That's the unified PIM and PLM that sets us apart from PLM-only competitors. You can easily track and access product data and communications by employee, date, and/or time of entry. This creates an easily auditable supply chain, with intuitive record keeping and easily accessible data. 

Communication drives employee retention

Retention is the modern employers’ most daunting task. It’s a growing challenge: Voluntary employee turnover skyrocketed during the height of the pandemic and it’s set to increase by another 20% by 2023. One of the most prevalent factors driving the retention issue is that modern workers need to feel that the work they do makes an impact.

Employees want to feel like the work they do is important. The issue is, in the retail industry, employees are often mired in back-and-forth communication that has little to do with the job they love. Employees in skilled professions –– such as retail buyers, sales staff, and warehouse managers –– have dwindling patience for tracking down data from different members of the team. 

To reduce tedious communication challenges, retailers and suppliers need to have a competitive collaboration suite in place. The built in patented chat messaging platform in Surefront ties conversations to products, quotes, or orders. Just click on any product, quote, or order, to see all the relevant conversations about that specific item. Get ready to make sorting through email threads to find the right information a thing of the past.

The result of using Surefront ? An increase in job satisfaction and reduced employee turnover. But that’s not the only advantage.

How Surefront Unified Product Collaboration Platform helps you save

So, how does Surefront guarantee each customer 10x ROI? It isn’t rocket science. It’s just a fully comprehensive product lifecycle management, customer relationship management, and product information management platform. Let’s break it down. Surefront delivers 10x ROI by:

  • Reducing the cost of product development
  • Cutting labor throughout the sales process
  • Enabling better capitalization on unfulfilled market demand
  • Reducing markdown loss
  • Increasing full price sell-through 
  • Increasing speed to market

Retail business owners from a wide range of verticals –– from costume jewelers, to home goods, to intimacy aids –– are discovering 10x ROI by adopting Surefront. 

You don’t want your data to be siloed. Your company’s CRM, PIM and PLM solutions shouldn’t operate in a vacuum, either. Surefront is a Unified Product Collaboration Platform to power growth and ROI. Our patented PIM, CRM, and PLM solutions streamline the omni channel sales, merchandising and product development processes. By combining these essential functionalities, Surefront creates a single source of truth throughout your product lifecycle, sales and listing processes. 

The results? Up to 150% more revenue per employee and a 40% shorter product development cycle is just the beginning. Try our 10x ROI calculator to see your company’s potential profits. Or, skip the noise and book a custom demo with one of our unified product collaboration management experts today. The retail industry evolves quickly and has a lot of moving parts. We do all of the research, so you don’t have to. Stay ahead of market fluctuations, trends and new features by subscribing to our Unified Product Collaboration Management Blog.