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Surefront Blog

NRF Retail’s Big Show 2023 Wrap Up

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In his keynote presentation,  NRF President Matthew Shay said, "the Big Show has become a technology show." That’s because, in the years to come, strategic technology investments will enable retailers to serve their customers in new ways. We got a preview of some of the transformations to come in the Retail Innovation Hub and on the show floor. 

Surefront is a Unified Product Collaboration Platform with PIM, CRM, and PLM solutions.

In the coming year, more retailers will invest in: 

  • Enabling 150% more RPE by eliminating unnecessary clerical tasks.
  • Driving excitement with holographic signage.
  • Turning their in aisle signage into valuable ad real estate with electronic shelf tabs from Infortab
  • Fit technology where consumers can self measure from home, without the scale. Check out Proto Hologram’s slot on The Ellen Show to see this tech at work!
  • Immersive gaming opportunities that drive traffic by helping customers have fun. 
  • Facilitating a 40% shorter product development cycle through real time collaboration technology. 
  • Engaging customers in the metaverse, where retailers can create new digital assets, virtual stores, and showrooms for a fraction of the cost.

“Every single day, the customer changes.
- Kroger CEO, Rodney McMullen

Every single day, the customer changes.

NRF is all about retail. We saw the influence of experiential retail in how exhibitors structured their booths, the holographic technology on the show floor, and the innovative ways that retailers are engaging customers in the metaverse. From life-sized Jenga games to arcade style booth set-up, from in-booth espresso and cookies to full grocery store mockups to demonstrate technology, The Big Show gave us a taste of what’s to come in 2023. 

“I am much more interested in providing value for loyalty than just throwing money away transactionally.” - Petco CEO, Ron Coughlin

Expect retailers to double down on creating immersive, memorable experiences with an element of nostalgia.

So, what’s to come? Expect retailers to double down on creating immersive, memorable experiences with an element of nostalgia. Anything that lets consumers be kids again, even for a moment, will drive tangible ROI in 2023. Take, for instance, the Illusion Art that encouraged NRF attendees to take selfies on the show floor. And the large scale art installations by indie artists.

“You may think next day delivery sounds great, until you’ve got a busted pipe. Then you need same day delivery. Same hour delivery.”
- Lowes CEO, Marvin Ellison 

AI and autonomous delivery

Did you know that Edelman found CEOs now have higher credibility than our political leaders? Neither did we, until we heard it at the data-packed Keynote Sessions with NRF President, Matthew Shay. The topics of AI and autonomous delivery were highlighted at the Keynote Sessions; but so were stalwart topics such as, “focusing on fundamentals,” “leveraging the strengths of a diverse workforce,” and “providing value for loyalty.” 

We particularly enjoyed Lowes CEO, Marvin Ellison’s MLK Day Keynote Session on diversity and mastering retail fundamentals; Petco CEO, Ron Coughlin’s heartfelt Keynote on becoming a “one stop shop” for pet parents during the pandemic; and Kroger CEO, Rodney McMullen’s Keynote on engaging local communities around food. 

“We owe it to ourselves to make sure the decision makers at our company reflect the customers they’re trying to serve.”
- Lowes CEO, Marvin Ellison

We hope that, like our team at Surefront, you’re leaving NRF with new strategies and a revived passion for retail excellence in 2023. If you came to the show seeking a novel approach to boost revenue and shorten your product development cycle, look no further. 

You don’t want your data to be siloed. Your company’s CRM, PIM and PLM solutions shouldn’t operate in a vacuum, either. Surefront is a Unified Product Collaboration Platform to power growth and ROI. Our patented PIM, CRM, and PLM solutions streamline the omni channel sales, merchandising and product development processes. By combining these essential functionalities, Surefront creates a single source of truth throughout your product lifecycle, sales and listing processes. 

The results? Up to 150% more revenue per employee and a 40% shorter product development cycle is just the beginning. Try our 10x ROI calculator to see your company’s potential profits. Or, skip the noise and book a custom demo with one of our unified product collaboration management experts today. The retail industry evolves quickly and has a lot of moving parts. We do all of the research, so you don’t have to. Stay ahead of market fluctuations, trends and new features by subscribing to our Unified Product Collaboration Management Blog.