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Surefront Blog

Why You Need Easy Data Import and Export

In today's digital age, managing product information effectively is crucial for businesses of all sizes. The import and export of this data––a process that is often seen as tedious and time-consuming––is an essential task that underpins numerous operations within a business. But why exactly is master data management and, as related, easy import/export of such data, a must? And more importantly, how can your business simplify this process?

This article will explore the importance of easy data import/export using Report Builder in today's business landscape, explaining why it's more than just a necessary evil - it's a key to operational efficiency, scalability, and ultimately, success. And, while mastering this process might seem like a daunting task, we're here to assure you that it's far from impossible - especially with the help of Product Information Management (PIM) software.

With a robust PIM system at your disposal, the tedious task of data import/export can be transformed into a smooth, streamlined, and automated process. But what exactly is PIM, and how can it make your life easier? Keep reading to discover the game-changing benefits of PIM software, how it simplifies digital asset management, and how your business can leverage it to thrive in a data-driven world.

What is PIM?

PIM stands for Product Information Management. It's a system for managing all the information required to market and sell products through distribution channels.

Office computer demonstrates managing product information.

What is a PIM Software Solution?

Product Information Management software is a solution that provides a centralized platform for managing all the data, information, and marketing content associated with a product. This information may include product descriptions, specifications, SKU numbers, pricing, available sizes and colors, related images, audios, and videos, etc.

In B2B commerce or wholesale, additional product information may include back and forth communications between product development, merchandising, QA teams from retailers and sales and design teams from suppliers/manufacturers. In B2C Commerce, whether online eCommerce or traditional brick and mortar retail, additional product information may also include communications between customer service teams and consumers. One of the key benefits of modern PIM solutions is to improve communications by replacing email threads and chat messages that are hard to find.

The main purpose of a PIM solution is to ensure the accuracy, consistency, and timeliness of product information across multiple avenues such as sales and eCommerce channels, physical retail stores, social media, and printed catalogs.

Syndicating Data to Retail Channels

Managing and distributing product information across different retail channels and synchronizing inventory across multiple sales channels are some key challenges for brands' online store teams. PIM software serves as a central location for your product attributes and data, and will automatically format your product information to the needs of each retail channel.


Here are some key aspects of a PIM software solution:

  1. Data Consolidation: A PIM tool collects product information from multiple systems, providing a single source of truth for all product information, and aiding in master data management.

  2. Data Enrichment: PIM allows you to enhance your product information by adding detailed descriptions, correcting inconsistencies, data cleansing, and organizing data more effectively.

  3. Data Distribution: Once your product data is consolidated and enriched, a PIM solution can distribute that data to various sales and marketing channels, ensuring that customers see consistent product information and product stories wherever they shop.

  4. Workflow Management: PIM solutions often include tools for managing workflows, such as the process of adding new products or updating existing product information.

  5. Multi-Language and Multi-Currency Support: For businesses selling internationally, a PIM solution can manage product information in multiple languages and currencies.

  6. Integration Capabilities: PIM software can often be integrated with other systems such as ERP systems, PLM, CRM, and e-commerce platforms, ensuring a seamless flow of product information across your business operations.

In essence, a PIM tool provides a holistic approach to managing product information, helping businesses to improve their efficiency, ensure data accuracy, and provide a better shopping experience for customers.

Customer shopping for shirts on street.

What is PIM Software Customizable Exports?

A PIM system for customizable exports is an advanced Report Builder that allows you to tailor your product exports to the needs of your various sales channels. It may allow you to choose which specific pieces of information to include, exclude, or highlight in the exported data.

Here are some key features that could make a PIM tool with completely modifiable exports particularly effective:

Flexible Data Modeling:

The product information management system should offer a friendly user interface, allowing you to easily define and adjust the structure of your product information and product images to suit the requirements of your different export channels.

Data Transformation:

The system should provide tools for transforming data into the appropriate formats for various channels. This might involve changing data types, units of measure, or language for various physical or eCommerce platforms.

Selective Exporting:

You should be able to choose exactly which products and product information to include in each export.

Automated Exporting:

Ideally, the system should be able to automate the export process, so that product feeds are automatically updated across your channels whenever changes are made in the PIM.

Data exported on iMac.

Channel-Specific Export Templates:

The PIM should allow you to save export settings for various business channels as a template, to streamline the export process for recurring exports.

Data Quality Control:

The system should provide tools for ensuring the quality of your product data, like data validation rules and completeness checks.

Export Scheduling:

The system should allow you to schedule exports at regular intervals to ensure the data in various channels is always current.

Data Protection:

The PIM solution should adhere to necessary data security regulations and provide secure ways to export data.


The system should integrate seamlessly with other systems or third party software you're using, like your ERP, PLM, CRM, or eCommerce platform. There should be no need for custom integrations.

In the market, there are many PIM solutions that offer tailored exports. Always consider your business needs and evaluate different PIM systems based on their key features, ease of use, scalability, and pricing before making a choice.

Who Benefits From Customizable Imports/Exports in a PIM Solution?

Customizable imports and exports in PIM software offer significant benefits to several key stakeholders within a business ecosystem. Here are some of the primary beneficiaries:

Product Managers:

Product data management is much easier when data lives in a centralized hub. Product managers can easily import new product information and export updated product information - as well as information related to category management - to various sales and distribution channels elsewhere, ensuring consistency and accuracy of product details.

Marketing Teams:

They can access and export the latest product information for their marketing campaigns. Moreover, they can easily update and import marketing-related product information such as promotional prices, campaign tags, or seasonal classifications.

Team collaborating on a work project. A PIM makes it easy for marketing teams to promote your products across all your channels.

Sales Teams:

With current product information available across all sales channels, sales teams can mine usage data to better educate customers about products, resulting in more effective selling.

IT Department:

Customizable imports/exports reduce the amount of manual data handling required, minimizing errors and freeing up IT resources for other tasks.

E-commerce Managers:

They can easily update online product catalogs across multiple platforms and ensure consistency in product data, improving customer experience and potentially increasing online sales.

Supply Chain Managers:

They can use customized exports to share accurate product information with suppliers and logistics partners, leading to smoother operations and fewer errors in order fulfillment.

Supply chain manager efficiently ships products ordered online. PIM tools help with order fulfillment, even when dealing in global markets.


Though not directly interacting with the PIM solution, customers benefit from more data across all sales and marketing channels, which enhances their shopping experience and aids in their decision-making process.

Why is PIM important for eCommerce?

Product Information Management (PIM) is critical for an eCommerce store for several reasons:

Unified Product Information:

eCommerce businesses often deal with vast amounts of product information from various data sources that needs to be maintained and updated across various channels. A PIM solution centralizes all product information and media files, ensuring consistency and accuracy across all platforms.

Enhanced Customer Experience:

Detailed, accurate, and current product information is essential to providing a superior customer experience.

PIM allows businesses to handle their catalog management more efficiently. Thus, they can provide all necessary product information, which helps customers make informed buying decisions. This leads to higher customer satisfaction and fewer product returns.

Efficiency and Scalability:

Manually managing product information across multiple channels is time-consuming and error-prone. PIM automates this process, saving time and reducing errors. This makes it easier to scale your business and add new products or enter new markets.

Improved SEO:

A good product description and accurate metadata improve your products' visibility on search engines, leading to higher organic traffic and potentially boosting sales. A cloud based PIM system allows for consistent and optimized, accurate product data only, enhancing SEO efforts. Emotional data should be factored into these efforts as well.

Faster Time-to-Market:

A PIM solution can streamline and automate processes related to the management of product information, enabling both enterprise, as well as small and medium businesses, to get products to market faster. This can be a crucial competitive advantage in the fast-paced eCommerce sector.

Delivery demonstrates time to market.

Cross-Channel Consistency:

As businesses sell across multiple ecommerce channels (such as their own website, Amazon, eBay (or other ecommerce websites), social media platforms, etc.), maintaining consistency in product information across these platforms can be challenging.

PIM ensures that your product information is synchronized across all channels, providing a seamless brand experience for customers wherever they interact with your products.

Multi Language Support:

If you're selling in different countries, you'll need your product information in multiple languages. A PIM system that offers multi language support can simplify the process of translating and localizing your product information, ensuring accurate and compelling product descriptions in all languages.

Easier Collaboration:

PIM systems often come with collaborative features that make it easier for various teams (marketing, sales, product management, etc.) to work together on product data quality. This can help ensure that all product information is accurate, complete, and current.

Teammates working together on a project. A PIM platform allows small, large and medium sized businesses to collaborate more efficiently.

Customized Exports and Product Data Syndication

Product data syndication and flexible exports in a Product Information Management (PIM) system go hand in hand to ensure that the correct and accurate product data and information is disseminated efficiently across various platforms and digital channels.

  1. Product Data Syndication: This refers to the distribution of product information from a single, centralized system (like a PIM) to multiple sales and marketing channels. It ensures that all product information across these channels is consistent and current, and that any changes made in the PIM solution automatically populate across all channels using data synchronization.

  2. Tailored Exports: This feature in a PIM solution allows for the fine-tuning of product information for different channels based on their unique requirements. For instance, an e-commerce platform might require high-resolution images, detailed product specifications, and reviews, while a printed catalog may only need a summary description and a single image.

    Woman presents to team on the need for constant retail evolution.

These features together offer several benefits:

  • Flexibility: With customized exports, you can tailor your product information to meet the specific needs of each individual sales channel, resulting in a better end-user experience.

  • Efficiency: Tailored exports make it easy to automatically send the right data to the right place, reducing manual work and the risk of errors.

  • Consistency: By syndicating your product information from a central PIM solution, you ensure that all of your sales and marketing channels always have the most up-to-date and accurate product information.

  • Speed to Market: With the ability to quickly update product information across all channels simultaneously, you can bring new products to market faster and react more quickly to changes in the market.

  • Improved Customer Experience: By ensuring that customers see consistent and accurate product information regardless of where they choose to shop, you enhance their shopping experience and build trust in your brand.

Happy customer shopping for white t shirt.

How Customized Exports in a PIM Solution Help with Digital Asset Management (DAM)

Product Information Management (PIM) and Digital Asset Management (DAM) are both crucial for managing and distributing large amounts of digital content, but they each handle different types of digital data. PIM is mainly focused on product information, while DAM manages assets like images, videos, PDFs, etc.

The integration of tailored exports in PIM solutions can greatly enhance DAM in several ways:

Tailored Digital Asset Export:

Customizable imports/exports allow you to decide which assets to include for each channel or platform. For catalog management, for example, you might need high-resolution images for a print catalog but lower-resolution ones for your online store.

Accurate Digital Assets Association:

When you're managing thousands of products––each with multiple associated images, videos, or other assets––it's easy for things to get mixed up. Flexible exports from PIM solutions can ensure that each digital asset is correctly associated with its corresponding product when exported.

Streamlined Processes:

By allowing for highly flexible exports, product information management software can eliminate the need to manually organize and distribute product-related assets, resulting in more efficient workflows.

Brand Consistency:

Product information and asset management and software with modifiable exports helps maintain brand consistency across multiple avenues. You can control how your products and associated assets appear everywhere they're sold or advertised, thereby providing a uniform brand experience.

Multi-Channel Marketing:

Different marketing channels may have different requirements for digital assets. Customized exports allow you to easily adapt your product information and associated assets to meet the specific requirements of each channel.

Asset Optimization:

Highly flexible exports can help optimize your digital assets for different purposes. For example, SEO optimization is critical for assets used online. With tailored exports, you can ensure that your assets are properly tagged and formatted to improve your SEO performance.

analytics, graph, chart

How Customizable Imports/Exports in a PIM System Help with Product Data Management

The inclusion of modifiable exports in a product information management system significantly elevates the efficiency and flexibility of a product information management software and data management in several ways:

Flexible Data Distribution:

Customizable imports/exports allow businesses to determine exactly what product information they want to share with each sales and marketing channel. This flexibility ensures that each channel receives the specific product data it requires, improving efficiency and relevancy.

Adaptability to Channel Requirements:

Different sales channels may have varying requirements for product information. Some may need extensive details, while others might only require basic information. With highly flexible exports, product information management software allows you to adapt your data exports to the unique requirements of each channel.

Improved Data Governance:

Tailored exports can enhance data governance by controlling which data is sent where. This can help maintain data privacy, comply with regulations, and ensure that sensitive information is only shared with authorized parties.

Enhanced Data Quality:

When preparing data for export, businesses often review and clean their data, which improves overall data quality. Plus, by selectively exporting data, companies can focus their efforts on ensuring the data quality of the most important data first.

Efficient Product Launches:

When launching new products, businesses often need to distribute product information to multiple channels simultaneously. With customizable exports, you can ensure that each channel gets the specific information it needs as soon as the product is ready to launch.

Automated Updates:

Some PIM systems allow businesses to automate their customized exports, so that product information is automatically updated across all channels whenever changes are made in the PIM.

social media, media, board

What Data Management Functionalities Does a Retailer Need?

In today's data-driven world, retailers need robust data management capabilities to effectively manage, analyze, and leverage their vast quantities of data. Here are some of the key data management functionalities a retailer might need:

Product Information Management (PIM):

Managing product data across multiple avenues is crucial for retailers. PIM systems allow for a centralized repository and management of product data, ensuring consistency and accuracy across all platforms.

Customer Data Management:

Retailers need to keep track of customer information and usage data including purchase history, contact information, preferences, and behavior data. This information can be used to personalize marketing efforts and improve customer service.

Inventory Management:

Real-time tracking of inventory levels across multiple locations and through multiple sales channels is vital to prevent stockouts or overstocks, and to ensure efficient order fulfillment.

Packages being delivered. When accurate information is housed in a centralized hub, orders are fulfilled more consistently and efficiently.

Sales Data Analysis:

Retailers need the ability to analyze sales data in real time to identify trends, track performance, and make informed business decisions.

Supplier Data Management:

This involves managing information about suppliers, including contact details, product lines, pricing agreements, and performance metrics.

Data Integration:

Retailers typically use multiple software systems (like POS, various eCommerce store platforms, CRM, etc.). They need the ability to seamlessly integrate these systems to prevent data silos and ensure that all data is consistent and up-to-date.

Data Security:

Protecting customer and business data from breaches is crucial. This includes encryption, access controls, and other security measures.

Data Governance:

This involves managing the availability, usability, integrity, and security of data. Good data governance ensures data is reliable and that processes meet compliance requirements.

Predictive Analytics:

This uses data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes from emotional data. It helps retailers to forecast demand, optimize pricing, and understand customer behavior.

Team reviews sales forecast with predictive analytics.

Flexible Reporting:

Retailers need the ability to generate customized reports to analyze different aspects of their business.

Real-Time Data Processing:

This allows retailers to react to changes in demand or other business conditions as they happen, making their operations more agile and responsive.

By leveraging these functionalities, retailers can use their data to gain a competitive edge, enhance the purchase experience, optimize operations, and drive growth.

About Surefront

Surefront is a Unified Product Collaboration Platform to power growth and ROI. Surefront offers patented PIM, CRM, and PLM solutions to streamline the omni channel sales, merchandising and product development processes.

By combining these essential functionalities, Surefront creates a single source of truth throughout your sales and listing processes. The results? Up to 150% more revenue per employee and a 40% shorter product development cycle is just the beginning.

Try our 10x ROI calculator to see your company’s potential profits. Or, skip the noise and book a custom demo with one of our unified product collaboration management experts today.