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Surefront Blog

The Best Product Information Management Software

In the fast-paced digital world, managing product information effectively is paramount for businesses to succeed. Product Information Management (PIM) software has emerged as a vital tool for streamlining data management processes, enhancing collaboration, and ensuring accurate and consistent product information across multiple channels for large enterprises as well as small and medium businesses.

In this article, we will explore the concept of a Product Information Management (PIM) solution delve into the features that the best PIM software should include. Furthermore, we will review and discuss the top five PIM tools with Surefront leading the pack as the best choice.

Understanding Product Information Management System

Product Information Management (PIM) is the process of collecting, organizing, enriching, and distributing product-related data, such as attributes, product descriptions, bill of materials (BOM), inventory counts, images, videos and documents. In modern omnichannel commerce, product-related digital data may include backend supply chain information such as notes from factories, manufacturers, qualify assurance (QA), shipping and logistics, import agents, custom brokers, warehouse as well as customer facing information such as online customer reviews and back and forth communications or chat messages between customer service representatives at the store or online from the retailers and end customers. PIM aims to centralize and streamline such vast amount of product information, ensuring its accuracy, consistency, and availability. So product information can be easily distribute to internal IT platforms such as ERP and PLM solutions and across various channels such as traditional brick-and-mortar stores, ecommerce websites, commerce platforms, and marketplaces.

The Role of Product Information Management (PIM) Software

Product Information Management software plays a crucial role in simplifying and optimizing data management processes. It provides businesses with a centralized repository to store, manage, and enrich product data, enabling efficient collaboration among merchandising and product development teams and seamless distribution of information. The software also automates workflows, validates data accuracy, and generates insightful reports to facilitate data-driven decision-making.

Who Uses Product Information Management Software


Product Information Management (PIM) software is utilized by a wide range of businesses and industries that deal with product data.

Here are some key users of a product information management system::

  1. Retailers: Retailers, whether brick-and-mortar or ecommerce-based, benefit significantly from PIM software. They often have large and diverse product catalogs that require centralized management. PIM software helps retailers maintain accurate and up-to-date product information, ensuring consistency across different sales channels and touch points. The product development, merchandising and ecommerce teams are the among the main users of PIM.

  2. Ecommerce Businesses: Ecommerce companies heavily rely on PIM software to manage their product data. These businesses often operate across multiple online marketplaces and platforms. PIM software enables them to efficiently handle product information, optimize listings, and syndicate data to various channels in real-time, ensuring a seamless customer experience.

  3. Manufacturers: Manufacturers deal with complex product hierarchies, specifications, and variations. PIM software helps them consolidate and manage data from multiple sources, ensuring consistency in their supply chain and improving collaboration with suppliers and distributors.

  4. Distributors: Distributors play a vital role in getting products from manufacturers to retailers and customers. PIM software enables distributors to organize and enrich product data, streamline their operations, and efficiently distribute accurate information to their network.

  5. Suppliers: Suppliers, especially those operating in the B2B sector, use PIM software to manage and share product information with their clients and trading partners. PIM software helps suppliers maintain accurate and consistent product data, facilitate data synchronization, and improve collaboration with their customers.

  6. Marketplaces: Online marketplaces, such as Amazon, eBay, Walmart.com, Target.com, and Alibaba, serve as platforms for businesses to sell their products. Product information management (PIM) software allows marketplaces to collect and standardize product data from various sellers, ensuring uniformity in listings and enhancing the overall customer experience.

  7. Content Creators and Digital Agencies: Content creators and digital agencies often work with businesses to create engaging product content, including descriptions, images, and videos. PIM software provides a collaborative platform where these stakeholders can access and manage product data, ensuring accurate and compelling content creation.

  8. B2B Enterprises: Business-to-business (B2B) enterprises, including wholesalers, suppliers, and manufacturers, rely on PIM software to manage and distribute product information to their network of partners and customers. PIM software helps streamline data exchange, ensure data accuracy, and improve communication within the B2B ecosystem.

By using product information management (PIM) software, these businesses can efficiently manage their product data, ensure data accuracy and consistency, streamline workflows, and deliver exceptional customer experiences across various sales channels and touch points. PIM software empowers businesses to maximize the value of their product information, increase sales, drive operational efficiency, and gain a competitive edge in today's fast-paced digital marketplace.

Features of the Best Product Information Management Software

When searching for the best Product Information Management software, certain features and capabilities should be considered.

These features include:

Product Data Centralization:

The software should offer a centralized platform to store and manage product information, allowing businesses to maintain a single source of truth and avoid data silos.

Digital Asset Management (DAM)

A model product information management (PIM) system encompasses many features of a Digital Asset Management (DAM) system. Product images, videos, audio files, documents, and other multimedia content are typically stored and managed in a product information management (PIM) system. These digital assets are especially valuable for marketing teams, creative agencies, and businesses that deal with large volumes of digital media assets and need a centralized repository to manage them efficiently.

Data Enrichment and Validation:

Effective product information management (PIM) software should facilitate the enrichment inventory management of product data by providing tools for adding and managing attributes, images, videos, and other relevant content to product stories. It should also include validation mechanisms to ensure data accuracy and consistency.

Workflow Automation:

The software should offer workflow automation capabilities, allowing small and medium businesses to streamline and automate data processes, approvals, and notifications across multiple users. This feature eliminates manual tasks and reduces human errors.

Integration Capabilities:

Seamless integration with other business systems, such as other ERP systems, CRM, and e-commerce platforms, is crucial for efficient data exchange and synchronization. The PIM software should support integrations to enable data consistency and eliminate duplications.

Syndication and Channel Management:

The ability to syndicate product information to various sales channels, marketplaces, and digital catalogs is essential. The software should provide easy-to-use syndication feed management tools to ensure accurate and consistent product data sheets, across all channels.

Data Governance and Security:

The best PIM software should offer robust governance features, enabling businesses to define and enforce data regulations, access controls, and permissions. Data security measures, such as encryption and user authentication, should also be in place.

Reporting and Analytics:

The software should provide comprehensive reporting and analytics capabilities, allowing businesses to mine usage data to gain insights into product performance, data quality, and market trends. These insights facilitate data-driven decision-making and help optimize product strategies.


The Top 5 Product Information Management Software Options

Now, let's explore the top five Product Information Management software options, with Surefront taking the lead as the choice for the merchandising and product development teams at major retailers and brands.



Surefront is a highly regarded PIM software that excels in delivering a user-friendly interface and robust features. Surefront offers a unified product collaboration platform which include Merchandising PIM solution, Product Lifecycle Management (PLM) system, and Customer relationship Management (CRM) system. Its key strengths include:

User-Friendly Interface:

Surefront offers an intuitive and easy-to-navigate interface, enabling businesses to quickly adopt the software and streamline their workflows.

Workflow Automation:

The software provides advanced workflow automation workflow capabilities, allowing businesses to automate tasks, approvals, and notifications. This feature improves efficiency and accelerates time-to-market.

Master Data Management (MDM):

Surefront offers MDM capabilities, enabling businesses to manage not only product data but also customer data, supplier data, and other critical master data domains. This holistic approach also helps brands manage and maintain consistency and accuracy across different data domains.Data Enrichment and Validation:

Surefront facilitates comprehensive data enrichment, and data mapping, allowing businesses to establish manage attributes, descriptions, and assets effectively. The software also includes validation mechanisms to ensure data accuracy.

Integration Capabilities:

Surefront supports seamless integration with other business systems, such as ERP and CRM. This enables data synchronization and eliminates manual data entry.

Syndication and Channel Management:

Surefront enables businesses to syndicate product information to various sales and marketing channels,, e-commerce platforms multiple sales channels, and marketplaces, ensuring consistent and accurate data distribution.


Surefront's combination of a user-friendly interface, workflow automation, data enrichment catalog management, and integration capabilities makes it an ideal choice for businesses seeking an efficient and comprehensive PIM software solution.



Akeneo is an open-source PIM software known for its flexibility and extensive feature set. Some major features of Akeneo include:

Flexible Data Modeling:

Akeneo allows businesses to define their product data structure according to their specific needs. This flexibility enables the management of complex product hierarchies, attributes, and relationships.

Localization Support:

Akeneo provides strong localization capabilities, allowing businesses to adapt product information for different regions and languages. This feature is essential for businesses operating in global markets.

Multi-channel Syndication:

Akeneo enables businesses to syndicate product information to multiple sales, sales and ecommerce channels,, marketplaces, and e-commerce platforms. This ensures consistent and accurate data distribution across various sales layer and touchpoints.

Integration Capabilities:

Akeneo offers seamless integration with other systems, such as ERP, CRM, and e-commerce platforms. This integration streamlines data exchange and eliminates manual data entry, reducing errors and improving efficiency.



Salsify is a cloud-based PIM platform designed to simplify the management of product data and other digital assets. Notable features of Salsify include:

Intuitive Interface:

Salsify provides an intuitive and user-friendly interface, making it easy for businesses to navigate and utilize its features effectively. This simplicity allows users to quickly adopt the software and streamline their workflows.

Data Validation and Workflow Automation:

Salsify includes robust data validation tools that ensure data accuracy and consistency. The platform also offers workflow automation capabilities, enabling businesses to automate repetitive tasks, approvals, and notifications.


Salsify allows businesses to syndicate product data and information to various sales channels, marketplaces, and digital catalogs. It supports advanced syndication options, including bulk exports and real-time updates, ensuring accurate and up-to-date product data across distribution channels.

Data Governance:

Salsify offers comprehensive governance features, allowing businesses to define rules, permissions, and workflows to maintain data integrity. This ensures that only authorized business users can access and modify product information.



inRiver is a PIM software trusted by businesses to manage complex product information across multiple channels. Key features of inRiver include:

Data Modeling Engine:

inRiver provides a powerful data modeling engine that allows businesses to define and manage complex product hierarchies, relationships, and attributes. This flexibility enables businesses to adapt the software to their unique product data needs.

Workflow Management:

inRiver supports advanced workflow management capabilities, including task assignment, approvals, and notifications. This streamlines the product data creation and review processes, ensuring efficient collaboration and faster time-to-market.

Localization and Translation Support:

inRiver offers localization and translation features that enable businesses to adapt product information for different regions and languages. This is crucial for global companies targeting diverse markets.

Analytics and Reporting:

inRiver provides robust analytics and reporting tools, allowing businesses to gain insights into product data quality, performance metrics, and channel-specific optimization opportunities. These insights enable data-driven decision-making and continuous improvement.



Riversand is a leading PIM software vendor offering a comprehensive platform for managing product data and other digital media assets. Key features of Riversand include:

Data Governance and Quality Management:

Riversand provides robust governance capabilities, allowing businesses to define and enforce data standards, rules, and workflows. It includes data validation tools to maintain high data quality across the organization.

Digital Asset Management (DAM):

Riversand also includes digital asset management DAM functionalities to centralize and manage digital assets such digital data such as images, videos, and documents. This ensures that the right assets are associated with the appropriate products and readily available for distribution.

AI-powered Data Enrichment:

Riversand leverages artificial intelligence (AI) and machine learning (ML) algorithms to automate data enrichment processes. This accelerates the enrichment of product data by automatically suggesting attributes, classifications, and translations.

Choosing the best Product Information Management software is crucial for businesses looking to streamline their digital asset management processes, enhance collaboration, and deliver accurate and consistent product information across multiple channels. Surefront, with its user-friendly interface, workflow automation capabilities, and data enrichment features, stands out as the top choice. However, other options like Akeneo, Salsify, inRiver, and Riversand also offer comprehensive solutions tailored to different business needs.

By considering the unique features, integration capabilities, and industry-specific requirements, businesses can make an informed decision and leverage the power of PIM software to drive growth, improve operational efficiency, and deliver exceptional customer experiences.


You don’t want your data to be siloed. Your company’s PIM, CRM, and PLM solutions shouldn’t operate in a vacuum, either. Surefront is a Unified Product Collaboration Platform to power growth and ROI. Our patented PIM, CRM, and PLM solutions streamline the omni channel sales, merchandising and product development processes. By combining these essential functionalities, Surefront creates a single source of truth throughout your product lifecycle, sales and listing processes. 

The results? Up to150% more revenue per employee and a 40% shorter product development cycle is just the beginning.Try our 10x ROI calculator to see your company’s potential profits. Or, skip the noise and book a custom demo with one of our unified product collaboration management experts today. The retail industry evolves quickly and has a lot of moving parts. We do all of the research, so you don’t have to. Stay ahead of market fluctuations, trends and new features by subscribing to our Unified Product Collaboration Management Blog.